Beeswax is the solid natural material produced by honey bees to build their honeycomb. PURU use it as a natural emollient and thickening agent that is sourced carefully and responsibly. Our organic beeswax is 100% pure and carefully filtered to be free of debris. Derives: Bees Process: The beeswax is gently melted into a consistency for blending into our products.

Organic: Yes

Our Organic Cacao Butter comes from Organic Cacao beans and nothing else. Derives: Organic Cacao Beans. Process: Cold Pressed.

Organic: Yes

PURU uses a natural occuring Citronellol from the essential oils extracted from flowers. The Citronellol provides a beautiful range of natural floral scents. Derives: Flowers Process: Naturally occurring

PURU Coconut Oil is obtained from the dried inner flesh of the coconut that is Cold pressed. Coconut oil is an edible oil and excellent moisturizer for the skin. Organic coconut oil can also be used for strengthening hair and as a massage oil. Derives: Coconut Process: The coconut oils are extracted by pressing on the coconut within an expeller press. This pressure on the natural coconut flesh and the oil seeps out. This process allows the oil to hold onto subtle flavors.

Organic: Yes

PURU uses a natural occuring Geraniol from the essential oils extracted from flowers. The Geraniol provides a beautiful range of natural floral scents. Derives: Flowers Process: Naturally occurring

This naturally occuring Linalool comes from the essential oils extracted from plants. The Linalool provides a beautiful range of natural floral scents. Derives: Plants Process: Naturally occurring

PURU Rose Flower Oil extracted from the flowers of the Rose plant. Our Organic Rose Flower Oil is known for its fragrant scent and anti-oxidant, anti-microbial and anti-inflammatory benefits for the skin. Derives: Rose Flower Process: Cold pressed Rose flower

Organic: Yes

PURU uses a refined and food-grade Shea Butter derived from the seeds of Shea or Karite Tree and is a powerful natural moisturizer and emollient. Shea regenerates and soothes the skin, protects it from external factors (such as UV or wind) and is also rich in antioxidants such as Vitamin A, E, and F. Derives: Shea (Karite) Tree. Process: We use a refined and food-grade Organic Shea Butter extracted from the seeds of the African Shea Tree. The refinement process uses no chemicals and removes odors resulting in smooth luxurious mixture. This also ensures the freshness of the product that won’t lose its effectiveness over time.

Organic: Yes

Tocopherol is a type of vitamin E and natural antioxidant that is derived from vegetable oil. PURU only uses low doses that is wholly derived from refined wheat germ oil and we use it as an antioxidant and a natural preservative. The Wheat germ we use is also NON-GMO so can be used in certified organic products. Derives: Wheat Germ. Process: Wheat Germ oil is extracted from the germ of the wheat kernel. Wheat germ oil has lots of nutritious benefits.