Most commercially available cosmetic products contain many nasties which can disrupt the balance of your body and even cause harm and contribute towards fatal illness.
Many brands make natural claims and try to look natural but often they are not.
All PURU products are 100% natural, which means we only use ingredients that come from plants and nature. There are NO artificial substances, NO preservatives, NO artificial fragrances, NO artificial colours, NO aggressive substances or NO other harmful toxins.
PURU loves animals, so we support causes that help animals and plant life. For this reason, none of our formulas are ever tested on animals (all ingredients are food grade and do not require testing).
PURU supports sustainable projects and aligned charitable organisations such as our main benefactor www.pronatura.ch. Pro Natura is Switzerland’s oldest nature preservation organisation. Pro Natura loves nature and so do we so every time you buy PURU’s products you are also indirectly helping conserve Switzerland’s animals, plants and delicate environment.
PURU only uses natural perfumes and fragrances that can have therapeutic benefits.
The products of PURU smell delicious, because what you smell is from nature. The wonderful aromas in the products of PURU come from real fruits, seeds and pure essential oils. In the products of PURU you will find NO synthetic fragrances or NO artificial ingredients.
The products of PURU are built around antioxidants. Why are antioxidants so important?
Our bodies and cells are constantly changing. Free radicals such as the smog, smoke inte atmosphere attack our bodies and may contribute towards signs of aging, wrinkles and cancer. ONLY antioxidants protect us and ward off these harmful free radicals.
PURU only uses natural preservatives and each product indicates how long it can used after opening.
What does PURU mean?
All of the products of PURU are really 100% natural. This means that you can have complete confidence in all of our products without having to spend time or worry about the ingredients. Our products are really healthy “food” for your skin.
PURU products are perfect for sensitive skin as our products contain NO aggressive cleansing substances, NO chemical preservatives or NO artificial fragrances that can irritate the skin.
Can your products also be used for children?
As PURU products are all completely 100% natural so they can safely be used by children.
Do you use Titanium Dioxide in your sunscreen?
PURU does not use any titanium dioxide but only zinc oxide, which does not consist of nanoparticles. Our sunscreen is a physical sunscreen and is “on the skin” to physically protect it against the sun. We want to avoid the use of nanoparticles at any cost, as they are suspected to penetrate the skin barrier and disrupt or even damage cell growth.
Each batch of our sunscreen is tested by an independent laboratory to ensure compliance with the specified minimum sun protection factor.