Lakesafe Reefsafe
Does your sunscreen harm the environment?
Have you ever wondered if your sunscreen is a danger to natural rivers and lakes? Unfortunately, the answer is probably yes. Most sunscreen products contain a number of chemicals that can be harmful to aquatic life.
#lakesafe
The only safe solution to protect against the sun’s rays and to protect the environment and lakes is to use a 100% natural sunscreen. All PURU sunscreens are a safe choice.
Check out our lake-safe sunscreen product line here
Learn what’s in it
In many cases, a seemingly natural product can be misleading, especially if organic and organic markers are used.
Of course, there is rarely time to check every ingredient, so here at PURU we make sure all ingredients are natural so you don’t have to worry.
Chemical sunscreens are not only damaging the body and skin, but also dangerous to valuable Swiss waterways and the underwater ecosystem. Chemicals leak from your skin into the water, damaging the environment.
PURU is a Certified Lake Safe Partner
All PURU sunscreens are formulated to align with the Lake Safe Standard, a precautionary framework designed for shared freshwater environments.
By choosing PURU, you’re not just protecting your skin.
You’re already making a Lake Safe choice.
Make a responsible choice for shared waters
Lake Safe is a precautionary Swiss standard designed to guide sunscreen use in lakes, rivers, and shared freshwater environments.
If you swim in shared waters, your sunscreen choice matters — not just for you, but for everyone in the water with you.
If you’re a lakeside facility/store, hotel/resort, or just a responsible store/individual, consider getting your
Lake Safe Sunscreen pack to align with The Lake Safe Standard.
LAKE SAFE FACILITY PACK
A Lake Safe bundle for facilities, or stores, that take responsibility for shared waters and choose to lead by example. This pack allows you to visibly align with the Lake Safe Standard and offer sunscreens designed for lakes, rivers, and public swimming environments.
LAKE SAFE RESORT PACK
.A Lake Safe bundle for larger facilities, and stores, that take responsibility for shared waters and choose to lead by example. A Custom size pack if you’re larger facility or resort that allows you to visibly align with the Lake Safe Standard and offer sunscreens designed for lakes, rivers, and public swimming environments.
How You Can Get Involved (As an Individual)
1. Choose Lake Safe Sunscreen
Lake Safe is not about avoiding sun protection.
It is about choosing sunscreen that is better suited for shared freshwater environments.
Buy Our Lake Safe Tester Pack for Individuals and help spread the word and educate about our campaign to you friend and family and local freshwater swimming facilities.
2. Buy Through PURU
To ensure consistency, quality, and traceability:
Lake Safe–aligned sunscreen and Lake Safe bundles are available exclusively via PURU.
This allows Lake Safe packs to be delivered reliably from day one and ensures the standard is applied correctly.
LAKE SAFE TESTER PACK INDIVIDUAL
Your product description here. Add compelling text about the Lake Safe Tester Pack Individual and its benefits.
4. Help Spread Awareness
Rules are hard to enforce.
Awareness and leading by personal example are what create real change.
You can help by:
- Recommending Lake Safe sunscreen to friends and family
- Asking your local Badi, hotel, or spa what sunscreen they recommend
- Sharing the Lake Safe message
Check Out The Lake Safe Standard at lakesafe.ch
Or you can just check out and buy some of our individual sunscreens below and get started right now!






