Beeswax is the solid natural material produced by honey bees to build their honeycomb. PURU use it as a natural emollient and thickening agent that is sourced carefully and responsibly. Our organic beeswax is 100% pure and carefully filtered to be free of debris. Derives: Bees Process: The beeswax is gently melted into a consistency for blending into our products.

Organic: Yes

Our Organic Cacao Butter comes from Organic Cacao beans and nothing else. Derives: Organic Cacao Beans. Process: Cold Pressed.

Organic: Yes

Coco-caprylate-caprate is a natural based emollient and skin-conditioning agent naturally derived from oil that ensures our sunscreen is a smooth consistency. Derives: vegetable. Process: A straight, unbranched wax ester made of vegetable and a defined blend of fractionated fatty acids of vegetable origin.

PURU Coconut Oil is obtained from the dried inner flesh of the coconut that is Cold pressed. Coconut oil is an edible oil and excellent moisturizer for the skin. Organic coconut oil can also be used for strengthening hair and as a massage oil. Derives: Coconut Process: The coconut oils are extracted by pressing on the coconut within an expeller press. This pressure on the natural coconut flesh and the oil seeps out. This process allows the oil to hold onto subtle flavors.

Organic: Yes

This naturally occuring Linalool comes from the essential oils extracted from plants. The Linalool provides a beautiful range of natural floral scents. Derives: Plants Process: Naturally occurring

PURU's Cassava, or Tapioca Starch, ingredient derives from the EU and is simply made from the whole, white part of the Cassava (Manihot Esculenta) root. The root is dried and finely ground to produce a finely textured gluten-free flour. Derived from: Cassava Root Process: Dried root and finely ground

PURU Zinc Oxide (ZnO) is powdered, oxidized zinc derived from the naturally occurring mineral, Zincite. A nanoparticle is a particle smaller than 100 nanometers.  PURU NON-nano zinc oxide has been tested to be far more above 100nm. Derives: Zincite. Process: PURU Zinc oxide is made by milling and making it into a powder.

This is a natural extract from the fruit of the bright orange-yellow berries of the Sea Buckthorn plant (Hippophae Rhamnoides). This fruit oil extract has many beneficial cosmetic properties. Derives: Sea Buckthorn plant Process: Plant extract

Organic: Yes

Vitamin E/Sunflower Seed Oil is a type of natural antioxidant that is derived from vegetable oil. PURU uses this naturally derived plant ingredient as an antioxidant and emollient. Derives: Plants Process: Vegetable Oil extract

PURU Camellia oil is high in anti-oxidants extracted from the seeds of the Camellia Oleifera plant. Our organic Camellia oil also provides antioxidant, anti-inflammatory, and antimicrobial benefits to the skin. Derives: Camellia Plant Process: Cold pressed oil

Organic: Yes

PURU uses a hand pressed organic oil that comes from the seeds of the Jojoba plant. Jojoba Oil is known to have healing properties in part due to the high amount of vitamin E and other properties it contains. Jojoba is a highly moisturizing oil that softens skin due to its emollient properties. Jojoba oil can also help with the reduction of acne, scar prevention and wound healing, treatment of Eczema and psoriasis, wrinkle prevention and sunburn relief. Derives: Jojoba plant Process: Hand pressed organic oil extracted from Jojoba seeds

Organic: Yes

PURU lavender oil is extracted from the fragrant flowering herbs of Lavandula angustifolia plant. Our Organic lavender oil is anti-aging, anti-inflammatory and can reduce discoloration, including dark spots. It is also acts as a natural powerful insect repellent. Derives: Lavender plant Process: Cold pressed Lavender flower

Organic: Yes

PURU uses a refined and food-grade Shea Butter derived from the seeds of Shea or Karite Tree and is a powerful natural moisturizer and emollient. Shea regenerates and soothes the skin, protects it from external factors (such as UV or wind) and is also rich in antioxidants such as Vitamin A, E, and F. Derives: Shea (Karite) Tree. Process: We use a refined and food-grade Organic Shea Butter extracted from the seeds of the African Shea Tree. The refinement process uses no chemicals and removes odors resulting in smooth luxurious mixture. This also ensures the freshness of the product that won’t lose its effectiveness over time.

Organic: Yes

Tocopherol is a type of vitamin E and natural antioxidant that is derived from vegetable oil. PURU only uses low doses that is wholly derived from refined wheat germ oil and we use it as an antioxidant and a natural preservative. The Wheat germ we use is also NON-GMO so can be used in certified organic products. Derives: Wheat Germ. Process: Wheat Germ oil is extracted from the germ of the wheat kernel. Wheat germ oil has lots of nutritious benefits.