“What the farmer doesn’t know, he will not eat”
Every day, wherever we are, our bodies are attacked by a multitude of infectious organisms. The immune system is responsible for recognizing and destroying these toxins.
Our natural defenses help protect our bodies from viruses, bacteria and the toxins they produce. If our immune system is not working properly, it is weak at defending attacks, and it is unable to fulfill its function.
Our responsibility is to at least eliminate or reduce those ingredients that we know about. In the case of food, our body has an advanced “shield” because our liver selects toxins from the food we eat.
However, the situation is different for substances absorbed through our skin, which are not filtered, so they get into the body without any obstacle. So to protect our immune system we have to pay as much attention to what we apply to our body as to what we consume.
Whilst traditional cosmetics usually contain artificial fragrance that can strongly clog pores, natural cosmetics do not contain any fragrance, so the your skin can more freely absorb the benefits of fresh quality ingredients.
Our advice is: “If you can’t pronounce or understand the ingredients in your products, don’t use them”
PURU HAS PARTNERED WITH SWITZERLAND FOR THE OCEANS TO HELP RAISE AND CONTRIBUTE FUNDS TO THE BETTERMENT OF THE OCEANS WORLDWIDE.
PURU is on a mission to improve the cosmetics industry through sourcing of more natural ingredients and sustainable packaging that also contributes towards measurable improvements to the water ways and oceans.
Switzerland for the Oceans is active in measurably improving the world’s oceans and brings together diverse groups to find solutions to complex water issues.
PURU is title sponsor for the prestigious eco-conscious sailing race PURU Transgascogne which aims to raise further awareness towards clean water issues around the world.
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