Natural Mineral Sun Care: The Smartest Choice for Skin and Environment

Ingredients for Healthy Skin When it comes to sun protection, choosing products with the minimum number of natural ingredients can make all the difference. 100% Natural sun care provides effective protection but also ensures that what you’re applying is safe and gentle for your skin. 100% Natural Sunscreen Looking out for sun care labelled as … Read more

Raising Awareness: The Safer Side of Sunscreen Choices

Written by Captain PURU As we become more conscious of our skin’s protection from the sun, there has been increasing concern over the safety of chemical ingredients commonly found in sunscreens. While chemical sunscreens are effective in shielding from the sun, studies have raised potential health and environmental risks associated with their use. In this … Read more

The ideal sun cream for the face and body

Finding the best sun protection for your skin type is not so easy. There are many interesting products on the market. A glance at the usually long list of ingredients is tedious and confusing. This raises questions: Which product is good for me and my skin type? Which ingredients are safe for me and the … Read more

Should I Wear SPF Everyday?

The sun never takes a day off, and neither should you. Whether you should wear SPF everyday is a good question and it really depends on what you are doing and how exposed you are. Let’s dive in.  How the sun works There are quite a few factors when considering whether to wear sunscreen and … Read more

Seed oils are a super ingredient in skincare. Here’s why

Mother Nature Our Mother Nature contributes immense flowering and non-flowering flora to our life.  We are the receivers of numerous wholesome and nutritious fruits, vegetables and nuts for consumption and use on the whole body.  A mix At PURU, we use a mix of seed, flower and fruit oils in our suncare and skincare products.  Seed … Read more

Chemical vs Mineral Sunscreen

Which is better? Just like skincare products, sun protection can be just as confusing. From the acronyms, numbers, and filters, it is often hard to understand which sun protection is right for you. One of the big questions constantly making its way around the social media ether is about which is better: chemical vs physical … Read more

Should Switzerland stop using Chemical Sunscreen?

Small Country, Big Impact Switzerland is a small country with a big impact on the environment. Known as the “water tower of Europe,” many of Europe’s major rivers originate in Switzerland, making the country’s freshwater resources of the utmost importance. In order to protect these resources, it is crucial to address the issue of pollution … Read more


Biennial Sailing Race The PURU Transgascogne sailing race is a biennial event that takes place in the waters of the Bay of Biscay, off the west coast of France. The race, which is organized by Versace Sailing Management, is considered to be one of the most challenging offshore races in the world. It’s open to both … Read more

Are your personal care products causing you to become more feminine, leading to a reduction in muscle mass, causing weight gain, and inducing fertility issues?

| Estrogen Personal care products, such as shampoos, lotions, and sunscreens, are a staple in most people’s daily routine. However, many of these products contain chemicals that can mimic estrogen in the body, leading to a decrease in testosterone levels. This can result in a variety of negative health effects, including weight gain, reduced muscle … Read more

Is Zinc Oxide a Less Effective Sunblock Ingredient? Examining Effectiveness and the Case of PURU 100% Natural Sunscreen

Sunscreen is a crucial tool for protecting the skin against overexposure to ultraviolet (UV) radiation. One common sunblock ingredient is zinc oxide, which has recently been the subject of discussions regarding its effectiveness as a sunscreen agent. This article aims to explore the nuanced question of zinc oxide’s efficacy as a sunblock ingredient, taking into … Read more