Beeswax (Cera Alba)*

Beeswax is the solid natural material produced by honey bees to build their honeycomb. PURU use it as a natural emollient and thickening agent that is sourced carefully and responsibly. Our organic beeswax is 100% pure and carefully filtered to be free of debris. Derives: Bees Process: The beeswax is gently melted into a consistency for blending into our products.

Organic: Yes

Coconut Oil (Cocos Nucifera)*

PURU Coconut Oil is obtained from the dried inner flesh of the coconut that is Cold pressed. Coconut oil is an edible oil and excellent moisturizer for the skin. Organic coconut oil can also be used for strengthening hair and as a massage oil. Derives: Coconut Process: The coconut oils are extracted by pressing on the coconut within an expeller press. This pressure on the natural coconut flesh and the oil seeps out. This process allows the oil to hold onto subtle flavors.

Organic: Yes

Natural Oil Extract (Coco-Caprylate/Caprate)

Coco-caprylate-caprate is a natural based emollient and skin-conditioning agent naturally derived from oil that ensures our sunscreen is a smooth consistency. Derives: vegetable. Process: A straight, unbranched wax ester made of vegetable and a defined blend of fractionated fatty acids of vegetable origin.

Non-Nano Zinc Oxide

PURU Zinc Oxide (ZnO) is powdered, oxidized zinc derived from the naturally occurring mineral, Zincite. A nanoparticle is a particle smaller than 100 nanometers.  PURU NON-nano zinc oxide has been tested to be far more above 100nm. Derives: Zincite. Process: PURU Zinc oxide is made by milling and making it into a powder.

Sea Buckthorn Fruit Oil (Hippophae Rhamnoides)*

This is a natural extract from the fruit of the bright orange-yellow berries of the Sea Buckthorn plant (Hippophae Rhamnoides). This fruit oil extract has many beneficial cosmetic properties. Derives: Sea Buckthorn plant Process: Plant extract

Organic: Yes

Vitamin E (Tocopherol)

Tocopherol is a type of vitamin E and natural antioxidant that is derived from vegetable oil. PURU only uses low doses that is wholly derived from refined wheat germ oil and we use it as an antioxidant and a natural preservative. The Wheat germ we use is also NON-GMO so can be used in certified organic products. Derives: Wheat Germ. Process: Wheat Germ oil is extracted from the germ of the wheat kernel. Wheat germ oil has lots of nutritious benefits.

* Certified Organic Ingredient

** Naturally occurring in essential oils

We only use 100% natural ingredients in our Sunscreen
The key ingredient is our non-nano Zinc oxide, which is the safest certified sunblock ingredient.

Perfect for babies, kids and all of the family
We guarantee you will be happy with our pure sun protection. If you are not completely 100% satisfied we can offer a return.


“As a naturopath and life coach, I am very aware of the importance of using natural products in our daily lives. However, I also know that it can be extremely hard to find truly natural, high-quality personal care products. For these reasons, I highly recommend PURU’s 100% natural personal care products, which are truly natural, high quality and are also eco-friendly. Their range of products is perfect for anyone who wants to make the switch to natural personal care products, without sacrificing quality or convenience.”

Dr Lille Springall – Zurich, Switzerland

“As the spa manager at Grand Hotel des Bains Kempinski St. Moritz, it is my top priority to ensure that guests have the best possible experience during their stay. We offer a complimentary 15ml SPF 30 PURU sunscreen to each of our guests. We have great feedback for PURU sunscreen as It provides excellent natural protection from the sun’s rays at 1800m. 
I highly recommend PURU sunscreen to anyone who is looking for a safe & effective way to enjoy the sun responsibly. ”

Cybele Mignot – Spa Manager Kempinski, St. Moritz

“I am Eleonora, and I have struggled with sensitive skin allergy for 8 years. Finding the right skincare product was always a challenge until I discovered PURU sunscreen. Not only does it protect my skin from the sun, but it also doesn’t cause any irritation, itching, or redness. I finally found a cream that doesn’t create skin impurities, and it has revolutionized my skincare routine. Thank you, PURU!”

Eleonora – Ticino, Switzerland