Why is winter sun protection important?
Useful tips for skiing and vacation

Both UVA and UVB rays can have a negative effect on your skin when over exposed.

UVB and UVA rays that can be responsible for sunburn are still present in the winter, especially when at higher altitudes and up the mountain as you are closer to the sun.

If you do not use a 100% Natural Sunscreen, over exposure could damage your skin and increase risk of premature aging or skin cancer. It is especially important to use a 100% Natural Sunscreen to avoid any further damage from nasty chemicals. The chemicals in traditional non-natural sunscreens go deep into your skin and the sun’s heat can make the negative effects even worse. PURU 100% Natural Sunscreen contains NO nasty chemicals.

Sun protection in the mountains

If you are a winter sports lover, there are several dangers to your skin. The intensity of the radiation depends on the altitude – the intensity of the UV radiation can be increased by up to 80-90 percent. This also means that the winter sun in the mountains can be similar to the sun on the summer beach.

It is important to always use a sunscreen with a strong UV filter, preferably one that is resistant to extreme weather conditions and is made from 100% natural ingredients.

Even when the weather is cloudy and foggy, smear your face, neck and ears, because at high altitudes the weather can change dramatically in as little as one hour.

When you go on a multi-day ski tour, be sure to get a PURU 100% Natural Sunscreen SPF 50 with Coconut that is easy to use and offers 100% protection in all conditions.

Sun protection on your exotic vacation

Looking for an exotic place to enjoy in the Swiss Mountains? Then make sure you are on-trend our handy Sunscreen Pocket size that can easily fit into your winter jacket so you can be protected on the go.

Or pick the PURU 100% Natural Sunscreen SPF 50 to protect before you go out on a sunny winters day and have plenty left for the summer.

Make sure your skin is prepared all year round in all weather


  • Apply sunscreen to your body and face several times a day
  • In the evening moisturize richly with PURU Seed Oils Pure Body Butter